About
Nemo Hsu.
Account by trade. Builder by habit.
Decoding real client needs and translating them through professional insight into solutions that land.
13 years of digital agency experience serving luxury, automotive, travel, hospitality, fashion and FMCG clients — covering the full digital ecosystem, Branding, Social, CRM/SCRM, Mini-program, Website, EC, KOL/KOC/KOS operations, media buying, IMC and content production. Currently Senior Digital Account Director & AI Transformation Lead at DLG, concurrently leading internal AI transformation — moving AI from individual tool use to team-level production tooling, building DLG's company-level AI workflow, AI Use Cases, toolset and AI Hub from 0 to 1.
Current focus: AI application transformation · AIGC workflow design · marketing efficiency · AI commercialization.
A lifelong lover of film, literature, music, and philosophy — strategic clarity with aesthetic sensitivity. Not just to market, but to resonate.
Work as Account. Think as Planner. Dream like Creative. Live like Rocker.
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Years · market experience
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HC · team led
~0M
RMB · annual net profit
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HC · AI enablement
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Pitch to win
Resume
Take it with you.
Two formats, two languages — for the deck folder, the inbox forward, or the printout on the meeting table.
Experience
Where I've done the work.
Digital Luxury Group
2023.10 — Now
Senior Digital Account Director & AI Transformation Lead · 12-Person Team
- Porsche China — own the always-on social retainer, mini-program development, KOL & media, and cross-functional client management. Annual 4-wave new-product launches, CNY campaign lead, multiple mini-programs, Brand Night KOL programme. KOL programme reached 40M views; official channel +230% annual exposure, +194% engagement, +108% followers.
- Won pitches for De Beers (360 — social + CRM + ECMP revamp, multi-region cross-team), Wynn Resorts (360 China digital — WeChat / Weibo / Douyin / RED / Video Account / Dianping / Instagram, plus F&B creative upsell), Fear of God (social retainer 0→1 + branding strategy, Tmall flow with Baozun), Dior Fashion (campaign mini-programs — Christmas / Holiday / CNY).
- Project Skynet — led DLG's AI transformation 0→1: 30+ AI use cases tested, 50-person agency-wide enablement, 5+ tools productised (AI Brief Generator, Content Calendar platform, Gemini-based AI Studio, Prompt Library, Decision Dashboard), now embedded in pitch / social retainer / CRM / mini-program / campaign delivery.
- Annual outcomes — drove ~¥10M annual net profit; act as BD & Pitch Lead across the portfolio.
We Are Social
2022.12 — 2023.09
Account Director · 5 Accounts + 4 Embedded Creatives
- Ferrari Greater China — core account / digital business lead: digital strategy, branding campaigns, mini-program production, website build, social retainer, dealer social video shoots, SEO/SEM and social media buy. Drove multiple brand campaigns and expanded service scope.
- Audi China brand management — Nicholas Tse celebrity collaboration brand video, brand book localisation, BTL/ATL creative output. Pitched HQ and won additional scope.
BlueFocus SH
2022.07 — 2022.11
Account Director · 3 Accounts + 4 Creatives
- Starbucks China — Douyin video retainer (brand line + ready-to-drink line), content planning, shoot rhythm, social management, media buying. Renewed contract, led the Christmas campaign, secured the media-buy budget, expanded scope.
- Won the Origins (悦木之源) pitch as BD & pitch lead; supported broader new-business work.
ASAP+
2015.09 — 2022.06
Senior Account Executive → Account Director / BD · 7-Year Career Path
- Tourism Australia — digital business lead for 7 years: digital strategy, branding campaigns, official website retainer, mini-program 0→1 build (TA / STO / ASP) and ongoing maintenance, full campaign management. Won extension business — Queensland Tourism site, Brisbane mini-program, Gold Coast campaigns.
- Delta Airlines / Fotile — digital strategy, campaign & media, social retainer, KOL comms, SCRM and mini-program strategy. Built Delta's livestream + early KOL matrix, official restaurant partnerships; deep creative collaboration with Fotile and 0→1 build of Fotile membership mini-program.
- Qatar Tourism / BOSIDENG / LEYSEN — social retainer and pitch-to-execution shoots. Built Qatar Tourism's account 0→1 with full strategy chain; produced BOSIDENG's annual brand-night campaign.
- Cross-industry pitch & delivery matrix — TEQ website + mini-program, Porsche dealer site, UnionPay 6.2 EC campaign, DFS metaverse campaign, FILA O2O user-flow build. Pitch wins converted to retainer: Accor, Coffii Joy, YOL, Bilibili, Pepsi, Martell, Ford, Puma. ~90% pitch win rate during this period.
- Full-stack delivery from brief → strategy → creative → production → media → presentation, accumulated across travel, aviation, kitchen appliances, fashion, retail, finance and lifestyle.
SapientRazorfish
2014.05 — 2015.07
Social Planner / Account Executive
- Joined Razorfish ahead of program completion via Vivaki Graduation Program.
- Led new-business social strategy and content planning, owning proposal structure and client communication. Successfully participated in winning pitches: Nike BB, Converse, Tory Burch, MHD, Wyeth, Jägermeister.
- Tourism New Zealand — airline cooperation campaigns, 'Where Are We Going, Dad?' (爸爸去哪儿) campaign integration, media promotion. Multiple TNZ cooperation campaigns launched and account execution completed; built early social-strategy and client-execution foundation that informed later digital business management and brand strategy work.
Brands I've served
Ten years. The shelf.
60+ brands
PorscheDe BeersDiorFear of GodWynnAudiFerrariMaseratiVan Cleef & ArpelsStarbucksTourism AustraliaMonica VinaderGucciTeslaDeltaMarriottHennessyNikeConverseVansTory BurchOriginsIKEAPorscheDe BeersDiorFear of GodWynnAudiFerrariMaseratiVan Cleef & ArpelsStarbucksTourism AustraliaMonica VinaderGucciTeslaDeltaMarriottHennessyNikeConverseVansTory BurchOriginsIKEA
ZaraUNIQLODFSVolkswagenAccorPepsiPumaAdobeAppleTom FordUnder ArmourUnionPayBilibiliDucatiPop MartFotileQatar TourismBosidengLEYSENMHDJägermeisterWyethTourism New ZealandZaraUNIQLODFSVolkswagenAccorPepsiPumaAdobeAppleTom FordUnder ArmourUnionPayBilibiliDucatiPop MartFotileQatar TourismBosidengLEYSENMHDJägermeisterWyethTourism New Zealand
Education
Shanghai Normal University
Bachelor, Advertising · minor in Art Philosophy · 2010–2014
Programs
- Publicis Groupe — Vivaki Graduation Program Trainee
- SMG Shanghai International Film Festival — Outfield Director
Let's meet.
Pitch briefs, retainer questions, AI-operations projects, or just a coffee in Shanghai — details shared in person.